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Young Versace boutique Milan

Location: Milano
Made by: -
Published in: January 14 2013 / Fashion Stores
It has been a very good year for Versace: the H&M collaboration hit stores to round-the-block queues worldwide; they've been dressing everyone from Chloë Moretz to Heidi Klum; produced two critically acclaimed catwalk shows, and now, just before the year is out, the Italian fashion brand has opened the doors to its first children's clothing boutique in Milan.

Versace for H&M launch in pictures

Boasting a huge lilac and white fairground ride and littered with super-sized candy canes, the store is a one storey dedication to their kid's line, Young Versace, which launched at international children's wear exhibition Pitti Immagine Bimbo last June.

Leopard-print and Swarovski crystal baby bottles, fairytale dresses and mini-suits with silk cummerbunds are just some of the childrenswear designs which sit aside Versace's signature Medusa-head that decorates the carpets and walls.

Versace's second collection for H&M revealed

But Versace aren't the only ones ramping up the childrenswear glamour. Last week, Alber Elbaz concluded an international pop-up shop tour in New York that saw the little girl's line, 'Lanvin Petite', visit haunts in Paris and Monaco, whilst next March French shoe-makers Roger Vivier launch a girl's shoe collection called 'Jeune Fille', selling ballet pumps for £210 a pair.

And that's just the tip of the iceberg: with kids' collections from Dolce & Gabbana, Burberry, Stella McCartney and Christian Dior now on the shelves, and Victoria Beckham rumoured to be designing a line, there's never been a chicer (or more expensive) time to be a tot.
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