Wranglerâ€™s very first stand-alone store in Leipzig Germany
Conceptually we wanted to create a store that felt impulsive and industrious; this was important for a brand like Wrangler that is full of adrenaline. We also wanted to capture the notion that Wrangler jeans are â€˜built for strength and tailored for freedomâ€™ and again this comes through in the finished store design.
The choice of materials and the way they are used creates an aesthetic which reflects this attitude; from the inherent strength of the aged steel; to the creation of a skylight and use of glass throughout
the store, which provide a feeling of translucency and light and a connection that Wrangler is â€˜the original American outdoor denim brandâ€™.
The store design captures the values and origins of the brand in a contemporary setting, with architectural cues providing a backdrop which bring Wranglerâ€™s denim to life, resulting in a store experience that is pared back, raw and effortless to shop.
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