Wrangler’s very first stand-alone store in Leipzig Germany
Conceptually we wanted to create a store that felt impulsive and industrious; this was important for a brand like Wrangler that is full of adrenaline. We also wanted to capture the notion that Wrangler jeans are ‘built for strength and tailored for freedom’ and again this comes through in the finished store design.
The choice of materials and the way they are used creates an aesthetic which reflects this attitude; from the inherent strength of the aged steel; to the creation of a skylight and use of glass throughout
the store, which provide a feeling of translucency and light and a connection that Wrangler is ‘the original American outdoor denim brand’.
The store design captures the values and origins of the brand in a contemporary setting, with architectural cues providing a backdrop which bring Wrangler’s denim to life, resulting in a store experience that is pared back, raw and effortless to shop.
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