WOOLRICH store Berlin by Wonderwall
America's oldest outdoor clothing brand has opened a store in Berlin, Germany. Just like in Tokyo, the Berlin store also fuses the brand's heritage with a contemporary design.
Woolrich's iconic arctic parkas are displayed along the upper wall of the stairwell near the entrance. It is an expression of the brand itself, and greets the customer as they enter the store.
The frst floor women's section is designed with a white, minimalist palette, which contrasts floor men's section that features antique wooden beams on the ceiling.
photo: Max Schröder (XAMAX
WOOLRICH, store design, WOOLRICH Berlin, Wonderwall, Masamichi Katayama, wonderwall design, window mannequins, amenajare magazin, design magazin woorlich, retail design germany, photo Max Schröder
