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Vudafieri-Saverino Partners designs first Delvaux flagship China

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Source: retail-focus
Published in: October 21 2024 / Fashion Stores
Delvaux, the oldest luxury leather goods company in the world, founded in Belgium in 1829, has inaugurated its new flagship store in Beijing, inside the prestigious Wang Fu Central shopping mall. The Milan architecture studio Vudafieri-Saverino Partners, who has been curating the global concept for the Delvauxboutique since 2012, has created an interior design project in line with the Maison’s roots and expressive codes, while also maintaining a unique character that draws on the local cultural heritage and symbols.
Reinterpreting the interiors with a contemporary approach, rich in refined and sophisticated references, the architects Tiziano Vudafieri and Claudio Saverino have combined a Belgian style and character with the beauty of fine details and antique pieces, selected by Jean Marc Loubier, the Delvaux CEO, to create an enveloping and refined atmosphere capable of making customers feel an authentic connection with the brand’s values.
The flagship store covers a surface area of 130 sq.m divided into three different environments: at the entrance, the foyer separates the Delvaux bar, on the left, from the VIC (Very Important Customer) room, a welcoming and fascinating lounge area with walls covered in an imperial red colour in homage to China.
One highly distinctive feature of the foyer space is the ceiling, constructed of metal and lighting panels, for which the architects drew inspiration from the Maison du Peuple, a famous symbol of Belgian culture and masterpiece of Art Nouveau, constructed in Brussels in the late 19th century by Victor Horta. The walls, finished in a warm white stucco and caramel-coloured suede panels, feature specially designed display units in premium Calacatta Oro marble with shelving in glass and bronzed brass.
Vudafieri-Saverino Partners, Delvaux, flagship, China, retail design, interior design, visual merchandising

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