Vanishing Elephant store by Akin Creative, Sydney
August 2013 sees the opening of the first stand-alone Sydney store for Vanishing Elephant, marking a homecoming of sorts for the local menâ€™s and womenâ€™s brand, following on from their hugely
successful 2-year-old store in Melbourneâ€™s QV. The Sydney opening at Westfield Bondi Junction allows designers Arran Russell, Felix Chan and Huw Bennett to present the Vanishing Elephant
world to the labelâ€™s Sydney fans for the first time in their hometown
With the aim of creating a unique retail outpost to act as a genuine extension of the brand, Vanishing Elephantâ€™s approach of blending classic and contemporary elements has been extended to create a truly authentic proposition, designed by Kelvin Ho and the team at Akin Creative, who were charged with the task of developing a unique retail experience inside such a busy shopping environment.
Within a bare space of polished concrete floors and white walls sits a unique inside-out wooden framework that runs multiple lines through the store, providing a suspended feeling throughout the space with a striking combination of form and subtle texture. By creating the sense of what appears to be a singular material selection, a clean environment has been produced with practical considerations inherent in each element and a disregard for surplus decoration.
The store launches with Vanishing Elephantâ€™s new menâ€™s and womenâ€™s apparel and footwear collections, first seen earlier this year at Australia Fashion Week, with the addition of some in-store exclusives and best-ofs. Alongside the own-brand offering comes a tightly edited selection of complimentary items â€“ bags and accessories from Tailfeather and Makr, footwear care of Jack Purcell and Buddy, jewellery by Pink LouLou, Pared eyewear, Triumph & Disaster soaps, Incense of the West and a fine selection of magazines.
By creating a visually inviting environment, coupled with a meticulously trained retail team, the aim is to offer Sydney customers the fully formed Vanishing Elephant experience for the very first time.
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