Tory Burch

Introducing the ultra glam flagship of Tory Burch! The brand's new home, located at 797 Madison Avenue in New York, is the biggest and most beautiful to date. With the help of architect Daniel Romualdez, Tory transformed a 19th century townhouse into a beautiful setting for her luxe wares.

Madison Avenue store uses a new color that keeps the brand moving forward. The pale green room was absolutely gorgeous in person and the Madeleine Castaing rug is floral but continues the graphic pattern that is also part of the Tory aesthetic.

Daniel said that working with Tory is a pleasure to work with and she is completely unflappable. She knows how to work with a professional by giving direction but the process is very collaborative. They look at inspirational photos and antiques and the lighting fixtures were one of the elements that started off the room schemes. Of course, it's not just Tory and Daniel who work on the stores. It takes a large team that clearly work well together. There are five floors and each room is a little jewel box in the larger whole. I especially love all the brass details and mirrored surfaces. They made some of the rooms a little difficult to photograph so I highly suggest a visit. When you do, you might just see me hanging out. I definitely wouldn't mind living in this gorgeous store and when I buy a townhouse someday, I'm definitely calling Daniel Romualdez to design it.