TOM FORD store in London
Tom Ford has just launched an exclusive space to merchandise his products. Before launching this first London store, this brand was available for shopping at department stores as Selfridges, Harrods and Harvey Nichols.
The space with 8.000 sq. feet designed by a long time friend and interior designer William Sofield features all product lines.
The ground floor displays menswear and women accessories that has also a space created for cosmetics and fragrances. A new perfume specially developed for this launching will be sold only in store for the next 6 months. British portal WGSN still tells Ford is going to launch a men grooming line soon.
Second floor dedicated to women fashion mostly also has rooms for men tailoring and even VIP services as a luxurious salon.
The store design is elegant and contemporary with shiny white walls and some chromatic elements that are highlighted inside in this predominant black and withe space. The stairs are probably the most exquisite feature in this store. Lamps following its shape are smart and stands out in a very sleek way.
“Our British customers are among the most discerning and stylish in the world,” said Ford to WGSN. “Opening our first directly operated flagship in the UK is an important step in solidifying our position as a global luxury brand.”
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