The Store - new retail concept in Berlin
The store. The simple, yet so confidently chosen name says it all. The newly opened retail concept on the ground floor of the Soho House in Berlin will set new standards. 2800m², two levels. Fashion, Beauty, Magazines, furniture, plants, plates, food.
Place to meet and work. Space for art, music, events. International level. Everything pulsates, is in motion. In contrast, the shop building. Resistant: rough concrete surfaces, marble, untreated wood, unadorned glass display cases. Behind the project is a joint venture from the creators of the Soho House and Vinyl Factory.
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