SWAROWSKI Wings of Sparkle by Tokujin Yoshioka
Stand Shimmers Like a (Swarovski) Diamond
It was impossible to miss Swarovskiâ€™s gigantic sparkling stand during Basel World in Switzerland.
Almost 23,000 LED strobe lights flickering across a structure made from faceted hexagonal elements made Tokujin Yoshiokaâ€™s stand design for Swarovski at Basel World appear to shimmer like a diamond. Instead of merely designing a surface, Yoshioka says he wanted visitors â€˜to experience light itself, as if entering into a dazzling crystal.â€™
The stand was surrounded by a 7-m-high curved wall measuring 155 m in circumference, which was clad in more than 250,000 reflectors. Inside were 40 freestanding showcases â€“ also designed by Yoshioka â€“ which reiterated the dominant crystal motif.
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