SWAGGER Flagship in Harajuku neighborhood

For over a decade now, Japanese apparel label SWAGGER epitomized the ever changing terrain that is the urban culture of Tokyo. Be its hip-hop orientation early on, to its current rendition of club, house, rock and everything in between, SWAGGER was not only able to still be relevant but thrived, sometimes under the most arduous of market conditions. In order to present the label and its collection in a more all-inclusive setting, the SWAGGER Flagship Harajuku recently relocated to Propeller Street, a narrow stripe well known for driving trends within the Harajuku neighborhood.

Spacious yet not austere, the new location continued on the traditions of all SWAGGER stores, with its giant “SWG” light and a premium hi-fi system second to none. Best of all, the store opens 7 days a week, from Noon to 8 pm.