STEIFF FOR CHILDREN toys store design in Hog Kong

The founder of the brand – Margarete Steiff suffered from Polio since a young age, and she was dependent to her wheelchair throughout her life. In 1879, she opened her own shop selling felt garments and switched to toy making in 1880. Her first collection of plush toys was released in 1883 and the store was officially registered as Steiff in 1903. Within the same year, Margarete Steiff introduced her high quality toys at the Leipzig Toy Fair, along with the company’s motto “For children, only the best is good enough” had rewarded her international recognition and soon Steiff became the world famous manufacturer for teddy bears.

Through the years, the trunk logo had evolved to the letter “S” and the metal button design was added into the logo in 1904. The different colored ear tags were introduced later on the years, the original range is identified with a yellow tag with the product code and materials information printed on the other side. The tag for the limited editions is white with red and the description of the product is printed at the back of the tag. The replicas have a white tag and black writing; on the other side of the tag it shows the product code, the limitation number, the year of release and the name of the original version.


The founder of the brand – Margarete Steiff suffered from Polio since a young age, and she was dependent to her wheelchair throughout her life. In 1879, she opened her own shop selling felt garments and switched to toy making in 1880. Her first collection of plush toys was released in 1883 and the store was officially registered as Steiff in 1903. Within the same year, Margarete Steiff introduced her high quality toys at the Leipzig Toy Fair, along with the company’s motto “For children, only the best is good enough” had rewarded her international recognition and soon Steiff became the world famous manufacturer for teddy bears. Through the years, the trunk logo had evolved to the letter “S” and the metal button design was added into the logo in 1904. The different colored ear tags were introduced later on the years, the original range is identified with a yellow tag with the product code and materials information printed on the other side. The tag for the limited editions is white with red and the description of the product is printed at the back of the tag. The replicas have a white tag and black writing; on the other side of the tag it shows the product code, the limitation number, the year of release and the name of the original version.

Steiff has collaborated with many world-famous brands in the past years, including the Swiss-exclusive Toblerone bear in 1999, followed by the issue of Mercedes-Benz bears in 2000, the limited edition bears for Coca Cola, Chanel, Karl Lagerfeld and Hello Kitty. In addition, Steiff had also worked with different regions of the world by releasing limited edition bears for special occasions, including Hong Kong’s repatriation with China in 1997, the Millennium bear for United Kingdom in 2000, the special Netherlands edition and etc… The brand established its collectors’ club in 1992 and in order to become a member, the person must purchase a specific item from the collection and then they’ll have access to the members-only limited editions.