Sportiv Kampmann instore visual merchandising

Un mic magazin de tip boutiq in zona imediat apropiata de centrul orasului. Am remarcat magazinul trecand pe langa vitrinele acestuia si fascinati de modul in care erau prezentate produsele in vitrina am decis sa vedem si interiorul.
Vitrina mica ca si dimensiune deosebit de sugestiva, transmitea un mesaj clar despre produse si modul optim in care ele se combina. Cateva accesorii de decor aminteau de rafinament si de faptul ca produsele expuse sunt antent lucrate si croite.

Interiorul magazinului a fost spectaculos, o lumina discreta care evidentia punctele esentiale ale magazinului. Prezentarea produselor coreletate ajuta foarte mult clientul in alegerea combinatiei perfecte. Hainele atent pozitionate pe umerase sau pe rafturi, blocaje de culaore si marime pentru a fi usor identificate.
Micile detalii de prezentare, lumina, ambianta placuta din interior te faceau sa simti ca e "un altfel de magazin ".

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Sportiv Kampmann

A boutique near the center of Heidelberg town Germany. We found this shop passing by his windows and attract of the display and layout of the windows we decide to visit also the inside.
The message of the windows was clear and simple : “combine this items for a perfect outfit ” A few props inside send us the message about fine tailored garments.

The inside of the store was perfect, the spot lights made a perfect mood and highlight the products.
The layout of the shop and the way of presenting the merchandise leaved us a very good impression. It was really an “easy to shop easy to follow shop”
Correlated merchandising all over the shop and always careful transmitting the client the perfect mix of shoes, jackets, shirts, bells and scarf’s.