Sicis Jewels store - the art of mosaic making
What do you think of when you think of mosaics? Something in a museum or art gallery or an over-the-top (in appearance and expense) bathroom or swimming pool? Wrong, according to the master crafters at Sicis, an Italian mosaic manufacturer.
Based in Ravenna, the companyâ€™s handcrafted flooring and wallcoverings, furniture and decor recall Italian mosaic masterworks from the 17th and 18th Centuries. The Sicis Jewels store takes mosaic to jewelry and timepieces aimed at a wealthy Turkish shoppers and tourists.
With an existing showroom in Istanbulâ€™s exclusive NiÅŸantaÅŸÄ± quarter, the company decided to carve out a 20-square-meter (about 215 square feet) space in a 90-square-meter showroom for its mosaic-covered jewelry and watches. Precious metals mirroring those found in jewelry mixed with natural floral elements in mosaic-covered surfaces create a luxury-laden space. â€œWe like to believe there is a similarity in making jewelry and in making an architectural product,â€ says Sicis President Maurizio Placuzzi.
The project was made possible by a collaboration with Kent Yapi 1985, an Istanbul-based business partner. â€œThe biggest challenge,â€ Placuzzi says, â€œwas to host both a jewelry boutique with small, precious products along with interior design elements, in a showroom originally born to host large furniture and mosaic panels.â€
To accomplish this, Sicisâ€™ internal design team, Sicis Lab, designed vertical mosaic panels depicting 19th Century women wearing Sicis jewelry to draw attention to the new collections.
And, true to the companyâ€™s fervent belief that mosaic can be laid â€“ appropriately â€“ nearly anywhere, the showroom is dripping with glamour. Thereâ€™s an entranceway floor embellished with a marble mosaic â€œrugâ€ in gray tones, sculptural furniture with a mosaic inlay and colorful butterflies captured mid-flight on the walls.
Floral and other nature-inspired elements are no accident. â€œSicis is inspired by nature at its most vivacious and spectacular: spring. Multi-colored explosions of budding flowers in precious silk velvet decorate our chairs ... and branches of trees in gold or shiny tesserae decorate our walls," Placuzzi says.
LEDs let merchandise shine, and are arranged in a wide radius around furniture and mosaic displays to maximize illumination. For jewelry, LEDs are placed in a more limited, vertical array to keep the focus on these smaller items.
The result is a store that is metallic and geometric, with a neutral palette that shimmers and sparkles in the crossroads of Ravennan refinement and Byzantine splendor, beckoning the shopper to step inside.
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