Shanghaiâ€™s first Film Museum by Coordination Asia
Chinese firm Coordination Asia has transformed a 15,000 sqm former film studio into the â€˜Shanghai Film Museumâ€˜, the first center dedicated to documenting and promoting the cityâ€™s cinematic history. Located in Shanghaiâ€™s downtown Xujiahui, the new museum boasts 4 floors, over 70 interactive installations and a collection of 3,000 historic exhibits. As the first film museum in the city, the museum will have a leading role in maintaining the international position of Shanghai film and raising awareness for the industryâ€™s value on a national level.
Visitors of the museum can meet and greet the most prominent faces and places in Shanghaiâ€™s film history and can come closer than ever to celebrities and film sets that are usually out of reach. A 4D photo album showcases memories and personal stories of film professionals, and shows how film slowly but surely became a part of daily life in the city of Shanghai. Shanghaiâ€™s most successful film studios are celebrated and brought to life by a mix of objects and multimedia. A highlight is a glimpse into the archives of these â€˜dream factoriesâ€™ in â€˜The River of Dreamsâ€™, a 50 meters long interactive â€˜streamâ€™ of films from 1949 up until today. Through a touch and play application, the visitor can â€˜catchâ€™ films in this stream and learn more about them.
The new museum is not only a â€˜temple of historyâ€™; it makes a conscious and clear link to the present and future of filmmaking by integrating fully equipped real-time production studios, in which visitors can participate in the craft of filmmaking.
Shanghai Film Museum,Coordination Asia, interactive installations