Selfridges Denim Studio by HMKM, London
It was Giorgio Armani who once declared, ‘Jeans represent democracy in fashion’, while Yves Saint Laurent often lamented not having invented jeans. They were once a uniform staple for factory workers and miners, but you’d be hard-pressed today to find a closet that doesn’t harbour a pair (or five). So it’s fitting that Selfridges has dedicated 26,000 sq ft of retail space to fashion’s most enduring material. The London department store’s new Denim Studio has been pegged as the largest and most comprehensively curated denim emporium in the world.
Selfridges Denim Studio, HMKM design, HMKM London, Selfridges design,Giorgio Armani,Yves Saint Laurent, London department store’s,denim emporium