The Samsung pop-up store has been installed as a temporary store in February 2016 to support the Germany-wide launch of the Samsung Galaxy S7 smartphone. The shop is located on the Zeil in Frankfurt, one of the busiest shopping streets in Germany.
The main design element was the use of strong black and white contrasts in form of a tunnel-shaped installation that has a kind of “pull” effect on the customer and almost “ropes” him/her into the Store. In the middle of the tunnel there are aquariums that allow the customer to test the water resistance of the device.
Designed by/: Cheil Germany
Photography by Volker Hilbrich
Samsung, pop-up store, Cheil Germany, Frankfurt retaildesign, store design, amenajare pop-upstore, magazin samsung, amenajare magazin samsung, design magazine samsung, samsung store design, modern store design, hi tech store design, Galaxy S7 smartphone, smatphone shop design,