Salomon stores in London

Salomon, the modern mountain sports lifestyle brand, is proud to announce the opening of two new brand stores in the heart of London. Located in the biggest shopping destinations of the English capital, the Covent Garden store, which is part of The Yards, has opened, and the Soho store will open on November 14th.The Yards, Covent Garden brand store, located at 125 Long Acre, St Martin’s Courtyard, London WC2E 9AA, is the first Salomon flagship store in the United-Kingdom and measures 3,628 sq ft. This central London location is known for launching premium concepts and being home to sector-leading brands. The store is designed to allow visitors the opportunity to experience the full scope of what Salomon has to offer—from premium footwear, apparel and gear for running and hiking to skis, snowboards and winter apparel. Sneaker fans can find a full wall of Salomon’s increasingly in-demand Sportstyle footwear. The store hosted an opening event on November 1st, inviting influencers, Salomon ambassadors and consumers to discover the world of modern mountain sport with a community run organized with Unsanctioned Athletics, an in-store DJ set and hourly raffles.

The Yards store features a space for 2D foot scanning and an oven for ski boot customization. All store employees are equipped with smartphones, allowing customers to quickly pay thanks to the Tap2Pay system, reducing waiting times. Any product that cannot be found in store is available in an “endless aisle” online, where items can be ordered from the store and shipped directly to locations across England.

Opening hours for Salomon’s new The Yards, Covent Garden brand store are Monday – Saturday from 10 a.m. – 7 p.m., and on Sundays from 12 a.m. – 6 p.m.