Saint + Sofia first store in Covent Garden’s Seven Dials

After building significant commercial success online, Saint + Sofia makes its entrance to physical retail in a 1,600 sq ft flagship store in the heart of Covent Garden’s Seven Dials. Designed to be an intimate boutique shopping experience, the store delivers a carefully curated selection of womenswear and accessories, including handbags and footwear. Special previews of new collections and store-unique products are available, and items are refreshed weekly, creating a highly exclusive offer. Customers are also able to book personal styling sessions, complete with complimentary champagne.

Developed by the in-house creative team, the interior of Saint + Sofia’s store is positioned as a home away from home. Taking inspiration from neo-classical décor, the space features pieces from Clarendon Fine Art and furniture from Soho Home, coming together to create a comfortable, luxurious boutique. As part of the bespoke experience, the store will host a calendar of in-store events and talks that celebrate design, music and creativity.

Saint + Sofia adds to Seven Dials’ evolving line-up of debuts from innovative brands, including the recently opened Axel Arigato flagship, which marked its entrance to the UK, as well as a new heritage concept store from British lifestyle brand, Barbour, and the launch of sustainable menswear retailer NN.07’s first standalone space.