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Ripley's lingerie baroque concept in Rancagua Chile

Location: Rancagua Chile
Source: daw
Made by: DAW Studio
Published in: January 17 2013 / Fashion Stores
In the renovation of Ripley's lingerie section, DAW worked with the “baroque” concept, where the lace texture takes center stage as an element of composition and as reference to the fabric attributable to the product. The concept of texture is represented in different scales and moldings, which in turn are contained in straight modules.

The design uses a palette of clear colors, against a predominantly white product support, for this to be the protagonist.
Ripley's lingerie, DAW worked, “baroque” concept,element of composition, texture

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