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Rachel Zoe's New DreamDry Salon

Location: New York
Source: ny.racked.
Made by: -
Published in: February 14 2013 / Other Stores
If you were thinking of squeezing in a last-minute blowout at Rachel Zoe's brand new DreamDry salon today, you might not be so lucky—when we stopped by to preview the space earlier this week, we were told appointments were already filling up for opening day. The Flatiron salon is actually one of two (the other, on 57th Street, will open later this year), and includes 17 chairs and a private VIP room for parties and, presumably, Zoe's celebrity friends.

Though Manhattan already has more than its fair share of blowout salons, DreamDry's leg up is its loyalty program, which means that every dollar spent can be accumulated and put toward free blowouts, products, and access to special events. There's also the option to become a full-fledged member, with packages that include a $225/month Platinum Membership.

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