QELA luxury boutique in Qatar by Uxus
Qatar Luxury Group awarded UXUS the mission to develop a groundbreaking retail experience for its global luxury brand, Qela. The Qela luxury collection will include leather goods, fine jewelry and womenâ€™s fashion, designed and crafted in Qatar to the highest standards.
The new store strikes a delicate balance between the brandâ€™s cultural heritage and its progressive spirit, immersing customers into the world of art, culture and design. Following this concept, the boutiqueâ€™s design blends the atmosphere of an intimate salon with the dynamism of a world-class art space: inviting clients to explore a continuously changing gallery of crafted luxury products and fine art.
Aesthetically, the Qela experience has its roots in travel and embodies its native countryâ€™s quiet, pure and natural landscapes. Undulating forms and flowing curves echo majestic Qatari vistas, punctuated with rich, luxurious materials and a palette of elegant desert tones to highlight the Qela collection.
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