Project: GINA by Caulder Moore
Luxury British footwear retailer, GINA has opened a new boutique on Mount Street in Mayfair, London as part of its programme of international expansion. Designed in collaboration with Caulder Moore, the 84 sq m interior features beautiful contemporary furnishings set in soft grey panelled rooms with fine period detailing.
Located in a Grade II listed building, the interior is the first phase in a new retail development for GINA, which was established 60 years in London by master shoemaker Mehmet Kurdash.
The striking black exterior of the store with its large period windows gives way to an interior palette of delicate greys; from dove to stone and granite, to metallic pewter painted wood. The overall feeling is one of refreshing modernity with the intimacy of a private residence, referencing the refined simplicity of classical Georgian interiors.
From the gentle grey plastered walls, subtle plasterwork inlays create characteristic period 'frame detailing', which is the resonating motif for display units, freestanding mirrors and recessed shelves.
A grey calfskin chaise-longue takes centre stage on the two-tone pewter shimmer flecked plush carpet. This symphony of grey is completed by the suspended two metre-wide Swarovski hoop drop chandelier.
Towards the back of the store, through the glittering 'fashion corridor' is a VIP area couture lounge, where customers can try on their bespoke shoe orders.
GINA, Caulder Moore, couture lounge, Luxury British footwear, Mount Street, grey panelled, gina shoes, shoemaker Mehmet Kurdash, Swarovski chandelier.