Piccino store design

Briefing:
Create a space full of joy for kids and adults. A place where the kids reluctant to shopping are delighted to try a new collection of clothes. In a space reduced to 38 m2 Piccino needed to maximize the clothes exposure, besides offering an interactive spot for children.

Solution:
Two kids who star the space, invite their new friends to enter their virtual sewing shop to choose and create their new clothes. A 3D world that will not fail to surprise parents and children is established. Using modular furniture it is allowed to change the compositions of the store anytime, taking advantage maximally of the reduced space for storage and for clothing exposure. Different branding elements are applied into the store without offending the protagonist public, the children.

+Quespacio just finished a new store in the City of Science, Valencia, called Piccino.

Piccino is a store that brings kids clothes from Italian brands to the city of Valencia, like Brems and Bimbus. Giving major importance to the clothes exposed in the store, the interior space is left mostly white. However 2 kids, inspired by the store-owners kids, welcome customers and their children with some playful and fresh colors. Kids, partof this sewing clothes shop, in which they work hard designing clothes for their new friends.

In a parodic way old furniture is represented byvinyls that combine shelves and actual furniturewith silhouettes that are making fun of classic furniture. In the meantime the fresh colors used to represent the kids’work are getting back the modern touch to the store. Some magnetic pixels are giving the chance to the children to create their own clothes while others are watching an animation movie. Last but not least, the classic Lou Lou Ghost chair from Kartell seems to be made for this store.

Piccino invites you all to their new, fresh concept store bringing you their sewing clothes shop loved by young and old with an eye for little details.
+Quespacio in this project worked out again their philosophy of creating corporative projects using creativity, taking charge of the branding and the interior design of Piccino.