Papabubble Candy Shop in Tokyo by Torafu Architects
Tokyo-based Torafu Architects have recently completed the interior design for Papabubble, a Spanish candy artisan, which opened a small art-candy-store on a tiny 10m2 lot inside the concourse of the JR Shinjuku station. The inside of a station, with a high traffic volume, colorful signs and rows of stores lined up on a tiny strip of real estate, is a peculiar environment to create a store in, that would not only stand out, but also allow the brand image to be easily recognizable.
Using the lotâ€™s lack of depth, Torafu Architects have used the whole store as one big signboard by applying a large logotype over the entire back wall. Furthermore, they sought to set the space apart and direct clients to the storefront located at a traffic line junction by contrasting the black flooring, walls and ceiling against the white-based environment surrounding the premises.
The wall serving as a wall-to-wall advertisement also functions as a merchandise display on which products are placed directly. Moreover, the Papabubble logotype was inlaid into the checkout counter, taking the idea of a candy that reveals the same pattern no matter where it is cut.
â€œBy thoroughly applying a sense of depth onto the elevated plane borne from the peculiar specifications of the lot during the planning stage, sought to create a store serving simultaneously as a signboard and a display for merchandiseâ€ says the architects.
all images Â© TAKUMI OTA
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