OUNASS personal shopping space in Dubai

Dubai based luxury e-commerce platform Ounass aims to stay ahead of the curve¬. The e-tailer bills itself as the region’s leading online destination for high-end fashion, beauty and lifestyle. Boasting 35 percent year-on-year growth, Ounass maintains a keen focus on the needs of customers in the region, Eda Kuloglu, chief merchandising officer, said in an exclusive interview. Visitors to the shopping space can indulge in private styling and fitting consultations as well as browse curated collections in an expansive living-room setting, a personalized experience that brings the online collection to life. “Our goal has always been to anticipate the evolving needs and desires of the Middle Eastern consumer,” Kuloglu said. “We are always looking for new ways to elevate the shopping experience and bring our customers something they can’t find anywhere else.”

Creating frictionless customer service at every touch point has proven to be a very profitable model for the company and helped fend off competition from international e-commerce players also operating in the market. As the landscape becomes increasingly competitive, Ounass continues to focus on innovation to help maintain its position as the market leader. Cue Ounass Maison:
Ounass has also benefited from exclusive brand partnerships and complementary physical pop-up activations that drive engagement. It launched Skims in the Middle East, which enjoyed a highly successful two-week pop-up on the beach in December 2020, complete with an Instagram-worthy installation and complimentary treats for shoppers.