One by One Flagship Showroom

The recently unveiled One by One Flagship Showroom in Kyiv marks an innovative addition to the city's retail landscape, introducing a blend of modern design and playful elements that redefine traditional shopping spaces. Conceptualized and crafted by the acclaimed design studio Between the Walls, this showroom is a departure from typical retail environments, providing a serene, joyous escape for visitors amid the backdrop of the ongoing challenges in Ukraine.

The design approach for the showroom was deeply personal for the lead designer, Victoria Karieva. She explains, "This project was a personal reception of the opposing emotions I've been feeling due to the ongoing war in Ukraine. Through the concept of the interactive pool and playful design elements, we wanted to offer an escape—a place where people could experience joy, ease, and a sense of distraction, even if just for a short while." This desire to counterbalance the emotional weight many are feeling led to a showroom that embodies lightness and whimsy.
One of the space's most captivating elements is a circular interactive pool filled with soft blue balls. This feature, reminiscent of a playful summer retreat, is designed to evoke a sense of freedom and childlike wonder. It's an invitation for visitors to step away from the every day and enjoy a moment of levity and relaxation, symbolizing a mini-vacation right in the middle of Kyiv. The pool is also visually stunning, effortlessly drawing attention and creating a delightful focal point within the minimalist interior. The showroom's layout is thoughtfully designed with the customer experience in mind. White walls and tiled floors provide a simple yet elegant canvas, while ambient lighting ensures a soft, comfortable atmosphere, avoiding harsh glares.