Novelty high couture store in New York by Anagrama

Novelty is a fashion clothing boutique launched in 2013 characterized by the selection of high couture garments and accessories from New York City.

In our treatment for the space, pink tones and height fluctuations along geometrical shapes compose a new style for the brand's interior design.
With the use of various materials including metallic laminant and marble we were able to converse a fluency and depth feeling on to the physical space. Anagrama accentuated geometric shapes through illumination contrasting light and shadows. Rugged finishes add a warm and feminine sense to the interior space