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Nirav Modi indian jewellery boutique by Atelier Marika Chaumet

Location: London
Source: retail-focus
Published in: September 16 2016 / Jewelry / Watches
Indian diamond jeweller Nirav Modi has opened his first European boutique on London's Old Bond Street. Designed by French interior architects Atelier Marika Chaumet, the 214 sq m space focuses on high quality materials and traditional craftsmanship, using different tones of mother of pearl, fine metals, luxurious velvets, sparkling crystals and luminous frosted glass.

The elegant and polished environment provides the perfect ambience to browse the extensive range of Nirav Modi luxury jewellery, which draws inspiration from renowned art by Monet, ancient mythology, and children's toys, to 16th century paintings by Rubens, Art Nouveau architecture and contemporary Indian artists
The interior features a handcrafted paper art window frieze, reflecting the delicate craftsmanship in Nirav Modi jewels, as well as an original hanging bridal counter.

The London boutique is Nirav Modi's seventh store worldwide, with other sites in Mumbai, New Delhi, Hong Kong and New York. The company will open a new store in Macau later this year, followed by more launches in 2017.
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