Nike recently launched their Fall 2015 Tech Pack sportswear with a striking window and in-store scheme in Nike Town. London. The line, ‘Engineered to the Exact Specifications of Championship Athletes’, once again incorporates Nike's Tech Fleece technology designed to trap heat, and has been enhanced with a new camouflage range.
Bold neon red was featured throughout the windows and in-store to evoke the warmth that is at the heart of Tech Pack, culminating in programmed LED product focal points in the core area.
The displays showcased individual items with information on the technology behind the line, and were flanked by oversized images of some of the Championship Athletes in their new Tech Fleece gear. Production techniques used for the scheme included DTM printing to acrylics, as well as animated lighting effects and programming.
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