Nike shop Miami
When the Super Bowl descended upon Miami in 2019, the city buzzed with excitement as it captured global attention. In a standout move, Nike reinvented their flagship South Beach store into a dynamic Super Bowl experience. This exclusive transformation allowed visitors to immerse themselves in the event by designing their own personalized football gear, enhancing their connection to the game.
To elevate this unique event, MDS was engaged by IDL Worldwide to craft an unforgettable environment. They achieved this by incorporating striking dichroic acrylic floor displays that changed colors and shimmered with light, creating a visually stunning effect. Complementing these displays, MDS also designed and installed bespoke furniture pieces that seamlessly blended with the store's new Super Bowl theme, contributing to a fully immersive and interactive experience for guests.
Nike, shop, Miami, visual merchandising, interior design, retail design