Nike flagship store by Nike & WeShouldDoItAll, New York City
To launch their new Tech Pack product series, Nike North America Brand Design wanted environmental rollouts in New Yorkâ€™s Moynihan Station and Nikeâ€™s downtown New York flagship store, 21 Mercer. Six distinct fleece jackets were the highlighted products for the Fall/Winter 2013 season. Our design solution, which was used across both spaces, was based on the concept of a large block that had been pulled apart to create a series of red, illuminated display cases that housed all of the hero products.
Nike flagship store by Nike WeShouldDoItAll New York City 2 Nike flagship store by Nike & WeShouldDoItAll, New York City
The double-sided cases used for the Moynihan Station experience were an impressive 12â€™x12â€™ and provided a stunning display enclosure for the garments. The Mercer Street store installation used smaller 6â€™x8â€™ cases to accommodate the site restrictions and budget. The clarity of the design concept and impact of the illuminated cases was so well-received that Nike used the design approach as a template for the Tech Pack global rollout.
Creative Direction: Byron Merritt, Nike
Art Direction: Emily Duell & John Moon, Nike
Project Management: LeeAnn Winters, Nike
Spatial Design: Collaboration with WeShouldDoItAll
Graphic Design: WeShouldDoItAll
Event Production: Production Glue and BeCore
Contractor / Fabricator:
Moynihan Station: Atomic
21 Mercer: Errol Andam
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