Nike Basketball Store by Specialnormal
Slam-Dunking Store is a Hit With Sports Fans
The interior of a Nike basketball specialty shop in Japan was completely custom-designed by Tokyo-based design studio Specialnormal. The creative team reinterpreted the elements of a conventional sports gym, with the half-court concept being a key part in the design â€“ a goal and circular pendant light were suspended overhead at a height of 305 cm, based on the standard height of a basketball goal rim.
At the shop entrance, customers walk into the Initiative Zone where they discover a large seamless screen, a presentation table and a free-throw space. The biggest eye-catcher is the custom-designed display stage with a â€˜Lebron 11 installationâ€™. Specialnormal used Lebron 11, the Miami Heat LeBron Jamesâ€™ signature sneaker, as inspiration. â€˜Power Harnessedâ€™, the concept of the sneaker, was translated into this display â€“ a huge, floating armour is fixed with bright red flywires onto the stage.
An 8-m-long presentation wall displaying rows of sneakers, as well as several other presentation walls, surround the Initiative Zone. All these freestanding walls are 305-cm high, similar to the rim of basketball hoop. To complete the look and feel of the shop, the designers used smokey-brown herringbone flooring adorned with white lines, also recognisable from basketball courts.
The shop will showcase the largest collection from the Nike basketball brand in Japan, but itâ€™s now also the most interactive Nike store in Japan â€“ which is exactly what Specialnormal aimed for.
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