Newbury Street Boston - Converse shop interior
Newbury Street, the most prestigious shopping street in Boston, is home to the first ever Converse store, a landmark in the brands 102 year history. CK was given the opportunity to create this iconic retail flagship, which offers unique customisations and exclusive products.
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.
We wanted to excite customers about the brand by presenting compelling stories about the products and encourage them, through the use of the customisation bar, to create their own Converse story.
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