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MUJI Labo, Tokyo: by SANAA

Location: Tokyo
Source: urdesignmag
Made by: SANAA
Published in: February 04 2025 / Fashion Stores
The relentless pursuit of simplicity, functionality, and understated beauty has long been the hallmark of MUJI. This philosophy finds a physical manifestation in the MUJI Labo flagship store in Tokyo, a space conceived by the renowned architectural firm SANAA. More than just a retail space, the store becomes an exercise in curatorial design, where the products themselves become the primary element of the interior, inviting a quiet contemplation of everyday objects.

The relentless pursuit of simplicity, functionality, and understated beauty has long been the hallmark of MUJI. This philosophy finds a physical manifestation in the MUJI Labo flagship store in Tokyo, a space conceived by the renowned architectural firm SANAA. More than just a retail space, the store becomes an exercise in curatorial design, where the products themselves become the primary element of the interior, inviting a quiet contemplation of everyday objects.
Both areas are united by a common design element: expansive, unobstructed openings that seamlessly merge the interior with the exterior. These grand glass facades not only display the merchandise to those passing by but also cultivate an atmosphere of openness and transparency, allowing the public to observe the serene interactions between people and the products.



The clothing store radiates an airy lightness, breaking away from conventional display methods. Instead of traditional racks, garments are elegantly suspended from a network of rings affixed to the ceiling. This creative technique allows the clothing to appear as if it is floating, providing various viewpoints and encouraging a fluid exploration of the space.
The grid-like configuration of these rings offers exceptional flexibility in how items are showcased, enabling dynamic alterations that keep the environment fresh and engaging for returning customers. This innovative display method not only enhances the shopping experience but also transforms the garments into almost sculptural pieces, emphasizing their texture, form, and color.

MUJI Labo, Tokyo, SANAA, retail design, shop design, visual merchandising

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