Monki Store design in London
Psychedelic patterns, tentacled jellyfish, reflective mirrors and vintage vessels combine at the new Monki store on Londonâ€™s Carnaby Street.
Inspired by an underwater world, Stockholm-based studio Electric Dreams used a khaki-based colour scheme throughout the interior. The storeâ€™s design concept has been dubbed Sea of Scallops â€“ reflected in the plentiful scallop-shaped patterns used throughout. A ceiling made of mirrors projects colourful elements and clothing into an endless pattern, while silver lights further enhance the dazzling effect.
â€˜Our designs are about story-telling and themes,â€™ says Catharina Frankander of Electric Dreams. â€˜We use playful exaggeration, surprising shapes, and spatially confusing mirrors to create the surreal effect that is an important part of our brand identity.â€™
Clothes hang on recycled ropes from old shipping vessels, or are displayed on water lily-shaped tables that seem to grow from a mossy seabed carpet below. All furnishing were custom-designed for the space.
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