Männersache & Lockstoff store interior design by Torsten Winkelmann
What does the customer want? If he wants to wander from store to store? He wants to enter a business brand and know in advance what to expect? No - at least Lars fair Rich's for sure. Therefore, the owner of the fashion house fair Rich in Bitburg is now available on the strategy "style worlds instead of mono stores". Two of its sites, the house has completely redesigned at the beginning of this year. Thus, in collaboration with interior designer Torsten Winkelmann and D & L Lighting Design from the former "House of Gerry Weber" the woman fashion business has become "attractant" the former Esprit store has "guy thing" turned into the equivalent.
And "transformed" is the right word: Thanks a bold design and refined wall and floor coverings has become on the 160 square meter area a menswear store Rock'n'Art loft character. The carpet is reminiscent of a paved road along with zebra stripes, a flow coating gives the walls a metallig-rusty character.
In the 120 m² slightly smaller store "attractant" want to immediately begin to address modern women who want to distance themselves from the "Young Fashion" area of the house business M1 fair Rich. The new main supplier will be S.Oliver, the range is supplemented by brand names such as iSILK or Donkey products.
Also many brands in these two new "style worlds" by Lars fair Rich has also, according to that article of this kind are no longer from now on in the main house. There, the premium world is on the freed space expanded, including by brands such as Boss Orange, Tommy Hilfiger and Marc O'Polo.
Rock'n'Art, Männersache & Lockstoff, iSILK, Marc O'Polo, Tommy Hilfiger