MIU MIU UNVEILS NEW ARCHITECTURE BY HERZOG & DE MEURON IN THE AOYAMA DISTRICT
Miu Miu unveils a new project with Swiss architects Herzog & de Meuron. The 720m2 building on Miyuki Street in the Aoyama District of Tokyo will be the cornerstone of the brand’s Japanese activities. Based in Paris, Miu Miu was established by Miuccia Prada in 1993 as a platform for design explorations beyond her legendary Prada line.
Since opening its first boutique in Aoyama in 1999, Miu Miu has maintained a significant presence in Japan and now has 23 boutiques across the country including nine in Tokyo alone. This new building continues the company’s tradition of collaboration with world-class architects and re-emphasizes Miu Miu’s dedication to the Japanese market.
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