Minna ParikkaÂ´s flag ship store Helsinki
Helsinki based interior architect Joanna LaajistoÂ´s latest project is Minna ParikkaÂ´s flag ship store in down town Helsinki. The shop is located on HelsinkiÂ´s main shopping street Aleksanterinkatu, with large storefront windows opening out to the busy walkway.
The interior of the store is simultaneously sophisticated and playful. JoannaÂ´s design concept is inspired by ParikkaÂ´s feminine shoe and accessory collections.
Classic natural materials, such as leather, wood and marble, work well with the pastel colored background. The walls and glossy epoxy floors are a shade of faint powdery peach while the display shelves have mint and light coral hues. The color palette is muted so the merchandise gets the main attention. The use of mirror in large quantities gives the space some extra edge.
Although the interior is elegant, the store doesnâ€™t take it self too seriously. Fun details, such as the â€œkissing boothâ€ with tan leather lip sofa and neon xxx sign can be found in the floor to ceiling mirrored corner of the store.
Joanna designed a delicate white marble writing desk with neon pink thumb stone style lettering to serve the purpose of a cashiers counter. The company slogan â€œMay these shoes lead you to new adventuresâ€ sums up the thought behind the brand. Minna Parikka's shoes and accessories radiate playfulness that takes women on their own individual adventures.
The Helsinki-based label has stockists in over 20 countries. Since 2006, Minna Parikkaâ€™s shoes and accessories have graced the feet and bodies of women all over the world, including Fergie, Paloma Faith, Beth Ditto from the Gossip and Dita von Teese. Lady Gaga is true fan: Minna has designed a double platinum award for her and in Autumn 2012 Terry Richardson featured Gaga wearing Minnaâ€™s limited edition cartoon shoes in his blog.
Although the brandÂ´s main focus is footwear, buttery soft leather gloves, bags, wallets and surreal silk scarves complement the range.
The flagship store celebrated itÂ´s grand opening in end of Novemeber 2012, just in time for the Christmas sales.
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