Mini Paceman concept store by Edwards Moore, Mebourne

For the realization of this project we worked with the MINI team to design the new MINI Paceman store on Chapel Street, Melbourne. Part retail store & part exhibition/studio space it plays host to 6 leading international designers working across a range of disciplines from bespoke denim to hand-made men’s shoes from New York.

Within the existing shell of a retail tenancy on Chapel St we designed a series of intersecting surfaces and shapes that collectively create an interior envelope and backdrop for the display of bespoke products. The space is also designed to function as a working studio space for the visiting artists as required.
The car itself features front and centre, emerging from the store in a reflective wedge designed to ensure an interactive interface between pedestrian and vehicle.

Designed by Edwards Moore
Photography by Fraser Marsden