MCM Worldwide flagship store in Los Angeles designed by Kenneth Park
MCM Worldwide has opened the doors to its first global flagship retail location in Los Angeles. The new 4,427 square-foot boutique is located in the heart of Rodeo Drive in Beverly Hills, California.
The two-story polished brass faÃ§ade of the retail destination is designed by Kenneth Park, and derives from the signature studs and gems on MCM merchandise. This design element is especially highlighted by the brass facets on the upper portion of the storefront, mirroring the classic design of the quintessential MCM logo plate. Flanking the faÃ§ade on either side are large LED displays with dynamic ever-changing imagery.
â€œMCM Beverly Hills Global Flagship location brings the brandâ€™s luxury German Heritage, innovative design, thoughtful architecture and cutting-edge technology to one of the most iconic shopping destinations in the world, Rodeo Driveâ€ says Patrick Valeo, President, MCM, the Americas. â€œWe are so excited to be on Rodeo Drive as we continue our aggressive US expansion. This is our 5th location in California alone.â€
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