Marks and Spencer stores
Marks & Spencer had teamed up with our client – expert clinical and retail optometrists who specialise in creating white label in-store opticians – as part of a new initiative. The project would see them embark on a trial of M&S-branded opticians across five flagship Marks and Spencer stores, with a view to roll out nationwide.
For each of the five stores we had a fairly tight footprint to work on, as well as different configurations and locations within each M&S shop floor – some of the new opticians spaces may have been next to the M&S Café, others next to Womenswear, perhaps Beauty, Food, or Furniture. And that’s why our point of sale design had to be fully adaptable without losing impact, regardless of floor space available or where in the store it would be located.
Keeping within M&S’s strict brand guidelines on types of materials, lighting fixtures and general fit-out standards, we produced a number of different point of sale design concepts for our client to include in their proposal to M&S.
We provided our client with CGI visuals to make the decision-making process as easy as possible. The realistic renders helped boost our client’s proposal, allowing them to present M&S with a set of ideas that would easily integrate in any of the trial stores.
Marks and Spencer, stores, store design, shop design, retail design