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MAISON VALENTINO flagship store London, Sloane Street

Location: London
Source: valentino
Made by: -
Published in: December 17 2024 / Shoes / Bags
Valentino opens the doors to its new Sloane Street flagship store in London, continuing the brand’s evolution towards a more intimate, design-led retail dimension
Set over four floors, the Sloane Street flagship explores some of the Maison’s visual codes through distinctive areas dedicated to accessories, ready to wear and private client spaces, defined by a unique chromatic treatment that nods to Valentino’s iconic motifs.
Like previous Valentino stores, each floor’s design is based on a distinctive visual narrative whose starting point are the Maison’s colours, from the use of red as well as ivory and black. In all its visual richness, the resulting environment remains neutral, allowing to emphasise the collection’s aesthetic.
From the street, the traditional white stone facade offers a glimpse into the store’s ground floor, with two full height windows dedicated to ready to wear displays. Replicating the visual codes of previous stores, the design adapts to the unique features of the building, maintaining the environmental identity already explored with 645 Madison Avenue in New York.
MAISON VALENTINO, flagship, store, London, Sloane Street, visual merchandising, retail desiogn, store design

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