London Trackhouse by Andy Matthews Studio

Independent American running brand Tracksmith have opened London Trackhouse - their first flagship store in the UK designed by London architects Andy Matthews Studio. Situated at 25 Chiltern Street, Marylebone the shop was first used as a pop-up venue by Tracksmith in Autumn 2022. Work began on site in December 2022 and was completed in just four months in time for the London Marathon.

Working collaboratively with Tracksmith, Andy Matthews Studio approach was to blend the practical elements needed for a lively retail space with their signature collegiate-focused brand. The result is a warm palette of materials including walnut, brass, oak and terrazzo as well as elements unique to the London store such as an abstracted running track across the ground floor that helps guide and invites customers to venture downstairs.

The furniture design was designed to have a consistent feel around the store with vertical gym bar elements unifying them whilst taking on various requirements and functions in the space. Other materials such as terrazzo are used for the counters for instance.

The client had a key requirement for Andy Matthews Studio: to design a bespoke shelving and display system that can be adapted to suit the changing needs of retail displays throughout the year. The designs for the shelves are modular and adaptable, and based on a similar frame idea to the main cabinetry.