Lindex is a Swedish fashion chain with over 400 stores. It is known for its fast fashion offer, for both women and children, and its strong heritage as a lingerie brand. We were appointed in 2010 to help the brand reaffirm its position and enable it to grow more confidently across existing and emerging markets. We created a new store design, in-store graphic communications, ticketing, packaging and art direction, which were officially launched at a new flagship in Oslo late last year.
The windows of this heritage façade are flooded in shades of red from the brand palette, creating standout on the high street. The illuminated ceiling feature draws you in from the street, and inside the store Scandinavian materials and geometric patterns create strong statements. The result is fresh and inspiring, helping to deliver inspiration and style ideas, complemented by great value product. This in turn delivers one of the company’s key values – that fashion is fun!
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