LE CLUB FRANÇAIS DU VIN by GENEROUS

Generous develops the first ‘store-to-web’ concept for the Club : a space positionned as a bridge between wine enthusiasts
and the digital sphere.
Generous contributed to the space programming,
defined the customers journeys, conceived and designed
the 500 square-meter space.

QUESTION ASKED
How to allow Club Français du Vin to recruit
and retain urban active customers through a space dedicated to the Brand and wine culture ?

GENEROUS ANSWER
1. Discorvery & Experience
An immersive and unprecedented experience highlighting selected wines through various tasting spaces.
Next to Paris stock exchange, the Club is dedicated to wine discovery, enology, and eno-tourism.

2. Tradition & Modernity
An innovative space echoing the website, designed as the alliance between craftsmanship, the heritage of French Wine companies, with new technologies and the pure-player DNA of the Club Français du Vin.

GENEROUS DESIGN
Generous designs the project to present the Club’s offer in a contemporary and suprising way.
A new economic model embodied through relevant signs combining heritage with high tech.
Generous creates a unique place to livre a new win experience, within an intimate and warm environment, structured in different tasting spaces.