Laura Mercier shop at Tangs by Sheridan&Co, Singapore
Premium cosmetics brand Laura Mercier is debuting in the Singaporean department store Tangs in a bespoke retail environment designed by retail design experts Sheridan&Co. Laura Mercierâ€™s challenge from Tangs was to be different and exploit an unusual pebble shaped floorplate. The brandâ€™s brief to Sheridan&Co was to create a luxe experience with intimate moments for shoppers.
Sheridan&Coâ€™s designers responded with a fresh and modern feel with a feature lattice structure that provided a visual boundary without being exclusionary. The brandâ€™s cues are represented with signature Laura Mercier delicate furniture, including a foundation table and welcoming seating. The ceiling lights not only give light but add an artistic flair. The installation features a glass-top table with an approachable curve and a countertop underpainted in white for a frosted appearance with soft delicate solid white oak legs. Consultation and make-up artist chairs play a starring role, whilst a lounge and waiting area offer luxury and a comfortable respite.
Kevin Lindberg, Sheridan&Coâ€™s creative director in New York, said: â€œThis was an opportunity to push boundaries for Laura Mercier and set new benchmarks. â€œThe goal was to deliver an aesthetically pleasing and unforgettable retail experience unique to Laura Mercier consumers at Tangs. â€œThe rounded footprint draws the customer and the colors and materials reflect warmth and mirror Laura Mercierâ€™s USP of creating the flawless face.â€ Sheridan&Co has created retail sites for Laura Mercier for five years. Some of the key elements of the Tangs design â€“ including the curved counters â€“ will be used in new retail sites around the globe.
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