Launching Diptyque’s first two global Maisons in London & Paris

As part of Household’s longstanding partnership with Diptyque we have delivered everything from flagships to pop-ups. Our latest partnership sees the launch of a major new retail concept – The Maison. With the first two doors opening in London and Paris, this format taps into the founder’s artistic roots, positioning this luxury brand as a cultural curator and catalyst. These spaces are highly co-created with local artists and makers with the aim of growing and connecting creative communities around the world.

The concept invites guests to discover Diptyque through the artists’ collaborations and their communities, with artists’ installations expertly woven throughout. As long term partners of Diptyque, our understanding of the brand is exceptional. We worked closely with the Paris team, transforming the stores into sensory art galleries and making each a truly unique guest experience.