LACOSTE POP-UP shipping container shop
. LACOSTEâ€™s dynamic and energetic sub-brand, LACOSTE L!VE evokes a spirit that challenges the traditional retail experience.
Partnering with the LACOSTE team and SG Blocks, we conceived a mobile retail solution, built from a repurposed shipping containing, that takes the L!VE experience out of stores and on the road to our favorite summer spots. See it unveiled at the Coachella Music Festival this spring.
The shop will be stationed at the Lacoste estate, co-sponsored by HTC, which will host all-day pool parties on Saturday and Sunday, with expected guests including Diane Kruger, Lea Michele, Cory Monteith and Joy Bryant. The mobile boutique was designed by Aruliden in partnership with Lacosteâ€™s vice president of visual merchandising and store design Mikel Bowman."
"LACOSTE HITS COACHELLA: Lacoste is taking its youthful Lacoste Live label on the road to Coachella this weekend, where it will operate a pop-up shop out of a mobile container unit at the annual music festival-cum-bacchanal.
The metal box unfolds mechanically into a 480 square-foot retail space, replete with retractable awnings. The store will feature an interactive listening station and a cotton candy machine that produces treats color-coordinated to Lacoste polos.
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