La Rinascente Milan by Nendo
For La Rinascente in Milan, Nendo created a new interior for the fourth floor of the department store. On this floor of womenâ€™s clothing, several references were made to the city itself.
Their first move was to install 17 large windows, with a milky glass that subtly divides the space. â€˜Inspired by the unexpected encounters with shop windows, courtyard gardens and public squares that come from wandering Milan's back streets, we applied a film to the windows to make them opaque when viewed from an angle but transparent when viewed directly,â€™ the studio says.
The pleasant surprise of these windows, is that shoppers have clothing suddenly appear before their eyes when theyâ€™re moving through the space. Much like strolling through Milan itself and discovering the cityâ€™s unpredictable elements.
Other references to the city are made through the lighting fixtures, which recall Milanâ€™s outdoor lighting and the arches that lead to in-store mini boutiques, resembling those of many Milanese buildings. â€˜Our hope is to have condensed the excitement and small pleasures of exploring Milan on foot.â€™
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