LA HALLE flagship store by SUPERBRAND, Paris â€“ France
LA HALLE (Vivarte Group) recently opened its second Parisian flagshipstore dedicated to fashion; a two-level 2.300m2 area in the center of Paris. This new retail concept store located on the well-known Boulevard Haussmann was designed by SUPERBRAND. The atmosphere of the store highlights the new identity of LA HALLE: Â« it is French, it is Fun, it is Fashion Â». On the ground floor level of the store, SUPERBRAND thought up a giant front window : trendy dummy models on catwalks and screen-walls present the latest key trends of LA HALLE.
The entire range of clothing (women, men, children) and accessories (shoes, bagsâ€¦) can then be discovered on the lower ground floor level of the store. A special focus is dedicated to women lingerie. SUPERBRAND was granted the 2014 Enseigne dâ€™Or award for its work on the design of this new LA HALLE concept store.
Photography: BenoÃ®t Tardif
Design by SUPERBRAND
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